X to label paid promotions but prohibits crypto promos in EU, UK

X (formerly Twitter) will introduce labels for paid promotions to increase transparency while encouraging business growth on the platform. However, the platform will prohibit cryptocurrency-related promotional content in the EU and UK regions.

• →X is implementing paid promotion labels to increase transparency between creators and their audiences.
• →The platform aims to encourage business development while maintaining user trust through clear labeling.
• →Cryptocurrency promotional content will be specifically prohibited in EU and UK markets.
• →The policy reflects X's approach to balancing commercial opportunities with regulatory compliance.
• →Regional restrictions on crypto promotions may impact marketing strategies for crypto businesses on the platform.