#adtech News & Analysis

4 articles tagged with #adtech. AI-curated summaries with sentiment analysis and key takeaways from 50+ sources.

4 articles

GeneralBearishDaily Hodl · Jun 66/10

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Google To Hand Out $8,250,000 To Settle Lawsuit Alleging Collection of Personal Information From Under 13-Year-Olds Without Parental Consent

Google has agreed to settle an $8.25 million class action lawsuit alleging the tech giant illegally collected personal information from children under 13 without parental consent through its AdMob platform. The 2023 lawsuit, filed in California's Northern District, highlights ongoing regulatory scrutiny of big tech companies' data practices involving minors and their compliance with child privacy laws.

GeneralBullishCrypto Briefing · Jun 46/10

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Liftoff Mobile raises $437M in revived US IPO, pricing above marketed range

Liftoff Mobile successfully completed its US IPO, raising $437 million and pricing shares above the marketed range. The accomplishment reflects renewed investor confidence in tech offerings and underscores the importance of realistic valuations in competitive markets like mobile advertising technology.

AINeutralarXiv – CS AI · May 286/10

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Constrained Auto-Bidding via Generative Response Modeling

Researchers introduce Generative Response Model (GRM), a machine learning approach that optimizes digital advertising bidding by predicting future traffic and cost outcomes rather than making individual bid decisions. The system enforces budget and performance constraints through analytic controllers, demonstrating improved stability and performance over existing auto-bidding methods.

AIBullishOpenAI News · Oct 104/103

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HYGH powers next-gen digital ads with ChatGPT Business

HYGH is integrating ChatGPT Business to accelerate their digital advertising platform development and campaign delivery processes. The AI integration aims to reduce turnaround times, increase operational scale, and boost revenue growth in the digital advertising sector.