AIBullisharXiv – CS AI · Feb 274/105
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AHBid: An Adaptable Hierarchical Bidding Framework for Cross-Channel Advertising
Researchers propose AHBid, a new hierarchical bidding framework for cross-channel advertising that combines generative planning with real-time control using diffusion models. The system achieved a 13.57% improvement in return on investment compared to existing methods in large-scale tests.