GeneralBearishFortune Crypto · 4h ago7/10
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India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
A closure of the Strait of Hormuz has disrupted global aluminum supply, causing Diet Coke shortages in India where the beverage has become a status symbol among Gen Z consumers. The supply constraint has driven up prices and created scarcity-driven demand, turning a consumer product into a luxury item and disrupting social events.
