GeneralBullishFortune Crypto · 5h ago6/10
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Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
Walmart acquired Vibe.co for $1.4 billion to build advertising capabilities targeting small and medium-sized brands, directly competing with Amazon's dominant advertising business. The deal reflects retail giants' strategic pivot toward high-margin ad networks, leveraging their massive customer bases and e-commerce platforms.
