AINeutralarXiv – CS AI · 8h ago6/10
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Rethinking Sales Lead Scoring with LLM-based Hierarchical Preference Ranking
Researchers introduce HPRO, an LLM-based framework for sales lead scoring that combines structured CRM data with unstructured customer interactions using hierarchical preference ranking. A 132-day A/B test with a major NEV manufacturer showed 9.5% sales volume uplift and 39.7% precision improvement, demonstrating practical commercial viability beyond traditional machine learning approaches.