GeneralNeutralFortune Crypto · Oct 144/10
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From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
Major food corporations are investing heavily in protein-fortified snacks, with brands like Pop-Tarts and Doritos launching protein variants as part of a $67 billion industry trend. This shift reflects consumer demand for functional foods that combine convenience with nutritional benefits, pricing these products at a premium above standard offerings.
