GeneralBullishFortune Crypto · 3h ago5/10
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Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
Victoria's Secret CEO Hillary Super has abandoned performative 'woke-washing' and excessive promotional cycles in favor of returning to the brand's core glamour positioning. This strategic shift has gained positive attention from Wall Street investors, suggesting that authentic brand identity may outperform trend-chasing in retail.
