CryptoNeutralCrypto Briefing · 4h ago6/10
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Red Bull Gaming partners with IEM Cologne Major 2026 as crypto betting platform CHEXX also enters the arena
Red Bull Gaming has partnered with IEM Cologne Major 2026, coinciding with crypto betting platform CHEXX's entry into esports sponsorship. The development exemplifies the deepening convergence of cryptocurrency and competitive gaming, though it signals emerging regulatory scrutiny as authorities worldwide grapple with crypto-linked gambling in sports.
