AINeutralarXiv – CS AI · 4h ago6/10
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LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
LLM-HYPER is a new framework that uses large language models as hypernetworks to generate click-through rate prediction models for cold-start ads without traditional training. The system achieved a 55.9% improvement over baseline methods in offline tests and has been successfully deployed in production on a major U.S. e-commerce platform.