AINeutralarXiv – CS AI · 18h ago5/10
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Does Persona Make LLMs K-pop Fans? A Pilot Study of LLM-Based Online Concert Audience Agents
Researchers tested whether large language models assigned distinct personas could simulate a live concert audience experience through real-time chat during K-pop video playback. While persona-conditioned LLM agents produced more natural and higher-quality chat messages than baseline models, the study found no measurable improvement in user engagement, social connectedness, or emotional response, suggesting that algorithmic personas alone cannot replicate the cultural and social depth of authentic fandom experiences.