AIBullisharXiv – CS AI · 7h ago7/10
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Large Language Models for Market Research: A Data-augmentation Approach
Researchers propose a novel statistical framework for integrating Large Language Model-generated data with real human data in conjoint analysis, addressing the bias gap between synthetic and authentic consumer responses. The approach delivers 24.9-79.8% cost and data savings while maintaining statistical robustness, validating that LLM data serves as a complement rather than substitute for human market research.