AINeutralarXiv – CS AI · 9h ago5/10
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Three-in-One World Model: Energy-Based Consistency, Prediction, and Counterfactual Inference for Marketing Intervention
Researchers propose a Three-in-One world-model architecture using Deep Boltzmann Machines to unify marketing decision-making by simultaneously capturing consumer heterogeneity, predicting outcomes, and enabling counterfactual reasoning about interventions. The approach outperforms existing causal inference baselines in recovering treatment effects, particularly for confounded price-promotion scenarios.