AIBearisharXiv – CS AI · 14h ago7/10
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Who Gets Which Message? Auditing Demographic Bias in LLM-Generated Targeted Text
Researchers systematically analyzed how leading LLMs (GPT-4o, Llama-3.3, Mistral-Large-2.1) generate demographically targeted messaging and found consistent gender and age-based biases, with male and youth-targeted messages emphasizing agency while female and senior-targeted messages stress tradition and care. The study demonstrates how demographic stereotypes intensify in realistic targeting scenarios, highlighting critical fairness concerns for AI-driven personalized communication.
🧠 GPT-4🧠 Llama