GeneralBullishStratechery · 6h ago6/10
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YouTubers Win the Box Office, Goodbye Gatekeepers, The YouTube Bar
YouTubers are increasingly dominating box office success, suggesting that the competitive threshold for succeeding on YouTube exceeds traditional Hollywood gatekeeping standards. This shift reflects broader changes in content creation, audience engagement, and entertainment distribution, indicating that digital-native creators may be better positioned for mainstream success than traditional media industry pathways.