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#heritage-brands News & Analysis

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GeneralBearishFortune Crypto · 11h ago6/10
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Ferrari’s $640,000 electric car is getting roasted online—and its former chairman says it risks ‘destruction of a myth’

Ferrari's new $640,000 electric vehicle is facing significant backlash from the brand's fanbase and industry figures, with the company's former chairman warning that the EV transition risks undermining Ferrari's heritage and brand identity. The controversy highlights broader tensions between luxury automakers' need to electrify and consumer expectations around brand authenticity.

Ferrari’s $640,000 electric car is getting roasted online—and its former chairman says it risks ‘destruction of a myth’