AINeutralarXiv – CS AI · 10h ago6/10
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LLM Advertisement based on Neuron Auctions
Researchers introduce Neuron Auctions, a novel mechanism that embeds advertisements within Large Language Models by targeting their internal neural representations rather than surface text. The approach uses mechanistic interpretability to identify brand-specific neurons that operate in near-orthogonal subspaces, enabling platforms to balance advertiser revenue, user experience, and content quality through a strategy-proof auction mechanism.