AINeutralarXiv – CS AI · 3h ago6/10
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LiDDA: Data Driven Attribution at LinkedIn
LinkedIn researchers introduced LiDDA, a transformer-based machine learning approach for data-driven attribution that assigns conversion credits to marketing interactions across member-level data, aggregate data, and external macro factors. The framework has been implemented at scale at LinkedIn and demonstrates significant business impact, with methodologies applicable to the broader marketing and ad tech industries.