AIBullishAI News · 4h ago7/10
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L’Oréal brings Maybelline virtual try-on to ChatGPT
L'Oréal has partnered with OpenAI to integrate Maybelline's virtual makeup try-on feature directly into ChatGPT, announced at VivaTech 2026. The collaboration extends beyond consumer shopping tools to include product discovery, advertising pilots, research, and internal content production, signaling major brands' strategic embrace of conversational AI for retail.
🏢 OpenAI🧠 ChatGPT