AIBullisharXiv – CS AI · 6h ago6/10
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HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework
Researchers propose HMAF, a hierarchical allocation framework that optimizes ad impression distribution across guaranteed delivery contracts and real-time bidding auctions. Implemented at Meituan, the system achieved a 3.72% improvement in delivery rates and 1.59% revenue increase by unifying previously decoupled optimization approaches.