AINeutralarXiv – CS AI · 6h ago6/10
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Paid Voices vs. Public Feeds: Interpretable Cross-Platform Theme-Based Analysis of Climate Discourse
Researchers developed an interpretable AI pipeline to analyze climate discourse across paid Meta advertisements and organic Bluesky posts from mid-2024 to mid-2025, revealing fundamental differences in messaging: paid platforms emphasize solution promotion in formal tones, while public social media centers on systemic critique with scientific grounding. The framework demonstrates how LLM-powered thematic analysis can surface structural differences in communication across heterogeneous platforms.