CryptoNeutralCrypto Briefing · 3h ago6/10
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Crypto’s World Cup play: Kraken and Chiliz chase billions in eyeballs while USMNT leaves money on the table
Cryptocurrency exchanges and blockchain platforms like Kraken and Chiliz are leveraging World Cup sponsorships to reach billions of global viewers, while the U.S. Men's National Team has missed opportunities to monetize digital engagement through crypto partnerships. This disparity highlights how traditional sports organizations are still adapting to blockchain-based revenue models compared to crypto-native platforms.
