AIBullisharXiv – CS AI · 7h ago7/10
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Generative AI and Sales Productivity: Field Experiments in Online Retail
A large-scale field experiment at a major cross-border e-commerce platform demonstrates that generative AI integration across seven customer-facing workflows increased sales by up to 16.3%, generating approximately $5 billion in estimated annual incremental value. The productivity gains primarily stem from improved conversion rates rather than higher cart values, with no deterioration in product quality or customer satisfaction metrics.