#social-commerce News & Analysis

This Gen Zer dropped out of college to become an influencer—now he’s a millionaire from selling products like Medicube and Neutrogena on TikTok Shop

Logan Walter, a 21-year-old content creator, generates seven-figure monthly income by selling beauty and skincare products like Medicube and Neutrogena through TikTok Shop after dropping out of college. His success exemplifies the emerging creator economy's shift toward direct-to-consumer commerce via short-form video platforms, highlighting how social media influence translates into measurable revenue streams.