CryptoBearishCrypto Briefing · Jun 116/10
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Crypto sponsorships notably absent from IEM Cologne Major as traditional brands reclaim esports spotlight
Traditional brands are increasingly replacing cryptocurrency sponsors at major esports events, exemplified by the absence of crypto partnerships at IEM Cologne Major. This shift reflects broader market consolidation and regulatory pressures that have diminished crypto's appeal as an esports marketing vehicle, signaling that the industry must develop more sustainable engagement strategies.
