CryptoBearishCrypto Briefing · 3h ago7/10
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Crypto’s esports divorce is complete: IEM Cologne Major 2026 runs without a single blockchain sponsor
IEM Cologne Major 2026, a major esports tournament, will operate without any cryptocurrency or blockchain sponsors for the first time, signaling a decisive shift away from crypto funding in competitive gaming. This development reflects broader market maturation and industry preference for stable, traditional corporate sponsorship over volatile cryptocurrency-backed deals.
