GeneralNeutralFortune Crypto · 3h ago5/10
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6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means
Nike and U.S. Soccer executives emphasize years of preparation ahead of the 2026 World Cup, with design planning dating back six years and operational readiness spanning four years, despite ongoing concerns about ticket distribution and infrastructure readiness. The organizations remain focused on the central objective of supporting the U.S. team's competitive performance at the tournament.
