CryptoNeutralCrypto Briefing · 4h ago6/10
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Pochettino questions USA’s underdog status as crypto sponsors bet big on 2026 World Cup
Crypto companies are investing heavily in sponsorships for the 2026 FIFA World Cup in the USA, betting on mainstream adoption through sports marketing. Manager Pochettino's comments challenge perceptions of the US team as underdogs, while industry observers question whether fan token engagement will sustain beyond the tournament's initial buzz.
