GeneralNeutralFortune Crypto · 5h ago3/10
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Kraft pounces on World Cup ranch craze with TSA-approved travel kits after the agency tells visitors to ‘avoid chugging’ the dressing
Kraft Foods capitalizes on a viral World Cup ranch dressing trend by launching TSA-approved travel kits after the Transportation Security Administration issued warnings against consuming the dressing in bulk at airports. The marketing move transforms an unexpected public health advisory into a consumer product opportunity.
