Why Levi’s turned a hackathon idea into an AI tool for store employees to make denim shopping easier

Levi's Chief Digital and Technology Officer Jason Gowans is implementing generative AI across multiple business functions including product design, demand forecasting, and in-store shopping assistance. The company has developed an AI tool from a hackathon idea to help store employees assist customers with denim shopping.

• →Levi's is integrating generative AI across product design, demand forecasting, and retail operations.
• →The company transformed a hackathon concept into a practical AI tool for store employee assistance.
• →AI implementation focuses on improving customer shopping experience for denim products.
• →Traditional retail brands are adopting AI to modernize operations and enhance customer service.
• →The initiative demonstrates enterprise AI adoption moving from experimentation to practical deployment.